Fisher® Nuts Celebrates Its 100th Anniversary

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Pioneer nut brand responsible for numerous innovative industry firsts

Suburban Chicago-based Fisher® Nuts is excited to celebrate its 100th brand anniversary.

Fisher® nuts will be celebrating its history of innovation, which has helped its Fisher® recipe brand become the leading brand of recipe nuts in the baking aisle due to its resealable bags and Non-GMO Project verified product options.

The iconic nut brand started in 1920 when Sam Fisher, an immigrant from Russia, first developed a line of salted in-shell peanuts in St. Paul, Minnesota. Stationed in France during WWI, Fisher became fascinated by the local French farmers salting in-shell peanuts in their farmyards, which inspired him to experiment after the war. The Fisher® nut business launched with his success, and quickly became a consumer favorite, being sold in ballparks throughout the United States.

From the popular honey-roasted nuts and healthier-for-you reduced sodium nuts to innovations in packaging, Fisher® nuts has pioneered many firsts. “We are a brand that prides itself on innovation and providing our consumers with better-for-you options,” said Howard Brandeisky, Senior Vice President, Global Marketing & Customer Solutions for John B. Sanfilippo & Son brands. “In 2018, we launched the first of its kind line of snack nuts made simply of just nuts oven roasted and seasoned in sea salt. Our Fisher Oven Roasted Never Fried nuts, available in seven varieties, are never fried in oil like other brands on the market.”

In 2011, Fisher® nuts introduced its “Freshness Seal” resealable stand-up bag to help consumers keep their nuts fresh after opening, and its “Freshness You Can See” clear plastic cans the following year. More recently, Fisher® became the first national brand to launch a full line of nuts that are oven roasted and never fried in oil.

 


 

About JBSS

John B. Sanfilippo & Son, Inc. (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Our products can be found under the Fisher®, Orchard Valley Harvest®Sunshine Country®Squirrel Brand® and Southern Style Nuts® brand names and a variety of private brands.

About Fisher

For nearly 100 years, Fisher® Nuts has provided consumers with high quality, delicious nut products for recipes and snacking. Recipe-ready ingredients from Fisher feature a convenient stand-up, re-sealable bag. Fisher also offers a variety of snack nuts. For more information, including hundreds of delicious recipes, promotional offers and more, visit www.fishernuts.com.