11 overseas country pavilions confirmed for ANUFOOD China and Hosted Buyer Program also officially launched


Standing on the end of the road 2020, you’ll find though turbulent in the beginning, the food & beverage industry in the Chinese market has been making stable growth to a performance of logging a retail sales of 574.22 billion RMB in the third quarter of the year, up 9.57% compared with the same period last year. The robust momentum is firmly expected to extend further into 2021 largely thanks to the efficient control of COVID-19 within the border.

Based on the “warming conditions” of the industry and thorough preparation of the organizers, ANUFOOD China, the leading food & beverage exhibition in Southern China will soon unveil its curtain on April 21-23, 2021 at Shenzhen World Exhibition & Convention Center, Shenzhen, China.

With the ongoing second wave of the pandemic troubling overseas countries, China remains one of the vital markets for global recovery. Till the moment, 11 country pavilions have confirmed to exhibit at ANUFOOD China 2021, namely Ireland, the Netherlands, Spain, Poland, Italy, Czech Republic, Brazil, Tajikistan, Iran, Indonesia and Germany. Over 100 exhibitors from the country pavilions will bring premium food & beverage choices to Guangdong-Hong Kong-Macao Greater Bay area with the categories of meat, fruits & vegetables, dairy, drinks, sweets & snacks, organic products and fine food.

In scenario of a few overseas exhibitors who couldn’t be present at ANUFOOD China 2021, organizers have unveiled an option allowing exhibitors to exhibit in a hybrid mode with features involving both online profiling & communication and offline proxy exhibiting. An online platform named Virtual Plus is exclusively designed to adapt to the pandemic world with the functions of supporting accredited hosted buyers previewing full exhibitors introduction & product information, text & video calling between exhibitors and visitors ahead of the exhibition, slot confirmation for onsite matchmaking sessions and application for onsite conference & events etc. Virtual Plus will be officially launched on March 1, 2021.

Hosted Buyer Program (HBP), the add-on matchmaking service to both exhibitors and visitors will also be upgraded for the latest edition. Buyers from distribution and catering channel sectors can now learn in advance of full information of exhibitors, their products and desired distribution channels. The onsite matchmaking sessions will take buyers’ preference into consideration when designing the sessions slots, much improving the efficiency and success rate of the program.

ANUFOOD China has launched its visitor pre-registration channel. If you register and tick “yes” for HBP and once accredited, organizers will greet you with benefits such as “full exhibitors & products revealing” buyer guide, VIP coupons at onsite PIAZZA area and HBP matchmaking invitation etc.

Restore, Refresh, Revitalize. ANUFOOD China is ready to meet you next year in Shenzhen, China on April 21-23, 2021.

To learn more about ANUFOOD China, visit www.anufoodchina.com.