Interroll takes new sponsorship path

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Sant’Antonino, Switzerland, January 8, 2021. Interroll announces that its successful collaboration as promotional partner with the Alfa Romeo Racing ORLEN team has come to its scheduled end. In the future, the Swiss conveyor technology specialist will focus more on university collaborations and digital knowledge exchange.

The successful collaboration with the partner then known as the Sauber F1 Team was established in 2012 to present Interroll’s customer promise in terms of quality and speed and its claim to create a Climate of Excellence in a way that is as broadly effective as it is fascinating.

“We wish the Alfa Romeo Racing ORLEN team the best for the future and thank them for the always- professional partnership and many unique moments that ensured enthusiastic customers, motivated employees, and lively media interest,” said Interroll Senior Vice President Corporate Marketing & People Development Jens Karoyli. “This trusting cooperation between two Swiss thought leaders has been instrumental in supporting our globalization strategy over the past few years. In the future, Interroll will focus more on partnerships with universities and colleges and on our international customer program Rolling on Interroll when it comes to sponsoring activities under the motto of ‘Knowledge and Inspiration.’ We will also continue to significantly expand our communication activities in the digital area.“

In the more than eight years of cooperation, events, workshops, and a variety of other activities were launched that intensified the customer relationship and motivated the company’s own employees. The partnership also played an important role in emotionalizing the Interroll brand: For example, show cars from the Sauber F1 team were used at trade fair appearances, such as LogiMAT. Joint press activities, such as international product launches, the presentation of the Best of Business Award at the headquarters of the Sauber Group in Hinwil, and a visit by Formula 1 driver Heinz-Harald Frentzen at an in-house exhibition in Wermelskirchen provided special experiences. In addition, management workshops on innovation topics and exclusive interviews with Beat Zehnder (sporting director), Alex Sauber (marketing), team boss Axel Kruse and Yan Lefort (commercial director) provided new perspectives on topics that link Formula 1 and logistics.