On the road with Truckloads of Inspiration

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Interroll launched its European “Truckloads of Inspiration” road show. Truck and trailer are now on the move until October 2021 with the roadshow team covering around 40 stopovers in Europe, starting with Barcelona today. Visitors can expect inspiring events around the themes of technology, innovation and partnership.

After more than a year of trade show cancellations due to the COVID-19 pandemic Interroll is reaching out to customers in Europe to meet again in person—on-site and in a safe environment.

“We look forward to meeting partners and customers and to engaging in exchanges on inspiration and innovation and the highly positive future outlook for our industry. As a proven partner we want to continue the dialogue on how we can jointly drive the evolution of material handling and make the global SME sector heard,” says Jens Karolyi, Interroll Senior Vice President Corporate Marketing & People Development. “Eye-to-eye, in-person contact in an exciting—and safe—environment is the best setting to engage in and discuss our joint journey.”

The tour covers destinations in Spain, Italy, France, Germany, Denmark, Finland, Sweden, Switzerland, Austria, Luxemburg and the Netherlands. Besides dedicated customer events supported by Interroll’s local sales units, the road show intinerary includes public stops as well as a number of university visits where Interroll will present itself as an employer of choice to young talents.

With an expandable show trailer that can cover 80 square meters of floor space, Interroll’s show truck has some impressive features.

“The inside offers an exciting and immersive multimedia show and interactive elements as well as a sophisticated product exhibition,” explains Elena Palmigiani, Interroll Manager Brand Experience. A wide range of inspiring content packages are available to engage with customers in their specific fields of interest. An inflatable tent that covers approximately 120 square meters provides an additional networking and catering area.

Emphasis is on health and safety as well as the environment, and a dedicated hygiene concept is in place. This includes QR codes for checking in and out, dividers ensuring social distancing, hand sanitizer, fever controls, and quick tests for COVID19.

The trailer is towed by a Mercedes-Benz Actros 5 truck with an environmentally friendly hybrid engine.