Indesso to Ignite 5 Senses at FiAsia 2018


Jakarta, 3 October 2018—Indesso opens a booth in Hall A2, number X2 during Fi Asia 2018. The three days event takes place in Jakarta International Expo Kemayoran. “This year, we invite existing and potential customers to be indulged with products that give a pleasurable sensation of the five senses. The visitor will not only experience products with delicious taste and aroma, but be amazed at wild sense exploration. We have product application with glow in the dark color effect, food with unique food texture, then as for the auditory part, every visitor can enjoy the crunchy snack sound while they try our products. Every product application contains ingredients we can provide to the customers. We believe that we can give solutions to customers who need a breakthrough food & beverage concept,” explained Jessie Gunawan, Head of Marketing – Food Ingredients of Indesso.

Indesso collaborates with partners in promoting ingredients into various product applications. The overall concept is divided into three categories, which are active, indulgence, and fun. One of the indulgence product application proposal, which is the sparkling black vitamin water, contains encapsulated extract of Indesso, the flavor of Firmenich, natural color of Chr. Hansen, fiber gum of Nexira, stevia sweetener of PureCircle and enriched with vitamin. The idea is to provide a healthier beverage than a common soda beverage without losing its deliciousness. Another applied sample to be presented is a cheese French fries with colorful sauces that deliver all 5 senses sensation through the crunchiness of the snack, offered with pink/black/green sauce color. Other than presenting various product application, Indesso will also present 6 interesting seminars.

Being more than 50 years in the industry, Indesso is reckoned as a prominent manufacturer of botanical extracts, encapsulated extracts, seasonings, savory ingredients, sweet premix, cheese powders, and essential oils in the region, while holding exclusive distributorships for Firmenich flavor, Nexira hydrocolloids, PureCircle stevia sweetener, Chr. Hansen natural colors & coloring foodstuff, and Ballantyne cheese powders. Equipped with advanced R&D Center, and commitment to continuous improvement, Indesso’s dedicated R&D team works relentlessly to upgrade existing products and to create new products. As a solution provider, the innovation and application team works closely with customers to evaluate, develop, and optimize new formulations of beverage, sweet and savory products.