CROWN Equipment continues Southeast Asia expansion with the announcement of a new world-class branch in Vietnam


VIETNAM (October 17, 2018) – Crown Equipment, one of the world’s largest material handling companies, has announced the opening of its new branch in Vietnam to allow businesses direct access to its first-class material handling equipment solutions, localised customer service experience, and extensive industry expertise.

The new branch aims to support the country’s fast-growing economy, which potentially has an annual gross domestic product growth rate of about 5.1 per cent, making it the 20th-largest in the world by 2050. Crown’s presence in Vietnam ensures that it provides opportunities for local businesses to improve supply chain performance through its high quality forklift trucks and industry leading customer service program. Crown is well-known for helping its customers improve their business performance, lower operating costs and ultimately run a supply chain that consistently exceeds expectations.

Steven Hill, Crown Equipment managing director for Southeast Asia, said, “Crown’s expansion into the Vietnam market is another example of our ongoing infrastructure development in Asia. In addition to improving our customers’ level of efficiency and reducing costs, we are committed to invest in local staff recruitment.”

He also commented that with the opening of the Vietnam branch, Crown will be able to further provide tailored and effective material handling solutions to local businesses. The company is committed to be a part of the country’s rapid development growth.

The ASEAN Business Outlook Survey, published by the American Chamber of Commerce 2017, identified that of the business members surveyed, 72 per cent of companies had plans to expand in Vietnam. This is in step with Crown’s infrastructure development activity. Crown’s new branch in Ho Chi Minh City means it will have access to a wide range of businesses requiring materials handling equipment solutions.

The new facility, located at Ho Chi Minh City, Vietnam, is the fifth major expansion in Asia for Crown in the last 18 months, following recently completed branches in South Korea, Malaysia, Thailand and the Philippines. Ho Chi Minh City is the economic centre of Vietnam, with the manufacturing sector seeing increasing investment into new factories, particularly from companies relocating from China where labour costs have risen to three times the average wage of Vietnam.

While Crown has had a distribution presence in Vietnam through its global customer network, the ever-increasing demand locally for its total material handling solutions through its products,

services and technology has led to Crown’s ongoing rapid infrastructure expansion in the region to meet the industry’s needs.

In addition, Crown offers local businesses in Vietnam a unique opportunity to work directly with the forklift manufacturer through its company-owned branch operations. With its specialised knowledge resources, modernised solutions to tackle today’s challenges and a global network supporting local operations, customers can expect end-to-end service solutions from Crown to help develop and grow their businesses in Vietnam.

About Crown Equipment Corporation Crown is one of the world’s largest material handling companies with a reputation for award- winning product design, advanced engineering and technology, and superior after-sale service. Crown’s business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency.

Crown produces a broad range of forklifts as well as automation and fleet management technologies. The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Munich, Germany; Sydney, Australia; Suzhou, China and Singapore. Its employees number more than 15,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit