NEW INGREDION STARCHES THAT SUPPORT SIMPLER LABELLING

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NOVATION® Indulge 3620 and NOVATION® Indulge 3820 starches enhance the mouthfeel of products – the clean way.

SINGAPORE, August 6, 2020 — The new NOVATION® Indulge 3620 and 3820 starches by Ingredion meet consumers’ demand for clean and healthy eating while providing sensory attributes like smoothness, creaminess and a rich mouthfeel. The co-texturisers are suitable for a variety of instant beverages and semi-solid applications such as 3-in-1 coffee, ready-to-drink canned coffee, canned milk, flavoured milk drinks, soups and sauces. 

Our study revealed that 84% of Asia-Pacific (APAC) consumers find it important to recognise ingredients in food and beverage products.1 Additionally, consumers are increasingly recognising the influence of texture on food and beverages, allowing a heightened sensory experience and often a greater feeling of indulgence.2 A different study revealed that 19% of consumers chose a natural claim while 18% of the consumers chose an indulgence claim as the most important factor influencing their decision when purchasing hot coffee.3 Consumers want clean label versions of their favourite products, but expect that the mouthfeel and texture are not compromised. 

NOVATION® Indulge 3620 and 3820 starches can help food and beverage manufacturers achieve their desired sensory profile with smoothness, creaminess and a luxuriant, rich mouthfeel — with the benefit of having clean and simple ingredient lists. These starches also enable the development of healthier products, such as reduced-sugar or reduced-fat, as they can build back the texture. 

“Our extensive expertise in clean-label texturisers enables manufacturers to reformulate allowing consumer-friendly front-of-pack claims. This is especially relevant for the APAC market where instant products like 3-in-1 coffee have always thrived and consumers are becoming more conscious of what goes into their food and beverages,” added Eric Weisser, senior director, growth platforms, Ingredion Asia-Pacific. 

To find out more about NOVATION® Indulge 3620 and 3820 starches, visit apac.ingredion.com