Investment, Combined with Record Sales in 2020, Current Year is Projected to Continue to Set Records
“We worked really hard last year to achieve broader company goals, and we are really proud of the co-investment in LAVVA and its nut-based products. It is an ideal addition to the HPP portfolio and is a great complement to our plant driven focus,” said K.C. Blinn, GM of sales and marketing. “This, along with our record sales and a clear vision for growth through 2021 is what will continue to drive our efforts toward advancing plant-based solutions for a growing health-conscious world.”
In 2020, the company also hit several milestones to expand and deliver macadamia nuts and their heart-healthy benefits to people across the U.S., including shipping record revenues of macadamia nuts across all its sales channels. RHO achieved record shares as reported by AC Nielsen. RHO grew its market share in each period. At its current growth rate, Nielsen is forecasting RHO to become America’s number one brand of macadamia nuts by the end of the current year.
Reinforcing its focus on better-for-you plant based alternative foods, MacFarm’s and RHO’s parent company announced the sale of its ginger and tourism divisions and as a result, has changed its name to Health and Plant Protein Group Ltd. HPP’s corporate strategy is to become the global leader in health and plant protein products that deliver heart health along with other functional benefits.